
Within the STEP FORWARD project the participants learned that it is favourable for the project to concentrate their effort on single target group or at least at groups with similar structures and activities. Because of advantageous circumstances (see Chap. 2) camping sites were chosen as primary target group for the proposed action.
The promotion campaign for solar thermal systems is directed towards this group in each of participating regions. They will be served by information seminars, "SolarCheckCamping" audits and in the case of implementation of such system awarded by "SolCamp" quality label. For evaluation purposes written pools will be forwarded to this group and there will be closed loop feed-back. The members of the target group will be informed on project progress whereas they will inform project partners on their experience with "SolarCheckCamping" audit and experiences with implemented systems.
This procedure serves as internal quality control for the project and its iterative nature is designed to improve project results. Another target group are skilled persons dealing with planning and/or installation of heating systems. They will be trained so as to be able to perform "SolarCheckCamping" audit and interpretation of simulation software. Training courses will give them good opportunities for feed-back and an active involvement in the project. Written pool asking for their experiences with software and auditing procedure will give project partners the input for improvement of training courses.
Finally, home owners belong to a secondary target group of the proposed action (see Chap. 3.2). This group, however, will not active participate in the project because feed-back and monitoring procedures lay beyond the financial scope of proposed action. Key actors of the proposed action are the members of regional networks. The regional camping/tourism associations will be the most important regional key actors in the networks. The next most important key actors are the regional associations of craftsmen dealing with heating systems and associations of energy consultants and planners respectively.
The regional project partners will co-ordinate their activities with these key actors. The latter will be involved in written pools, organisation of seminars and training courses, dissemination of information on training-courses as well as dissemination of lists of solar firms and "SolarCheckers" respectively. The key actors will also be involved in dissemination of results as well through links between their web sites with regional project web sites as by reporting on project in course of events organised by the respective association.
All of the regional camping/tourism association as the most important key actors have been involved in preparation of the proposal by following procedure: The draft proposal was sent by email to all participants and regional associations and they were asked for further input and comments. Their input and comments were then used to improve the coherence and quality of the proposal.

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